A STYLE LESSON WITH SOFIA GUELLATY !

HOW TO WEAR SHOUROUK'S PIECE IN 8 DIFFERENT WAYS BY SOFIA GUELLATY.

This week we would like to present you Sofia the chief editor of Masquerade.

She selected one of our pieces, The Duchesse Necklace that she wore during this last Fashion Week.

We love the way she twist it with her style.

She could be one of our muse, for sure she's got the Shourouk's vibes : mixing casual with bling!

She is exactly the kind of girl that I like to think about when I design.

She wears my pieces the way that I do.

Check out her 8 different ways to wear our designs.

Give us your thoughts!

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SHOP NOW 

Ahhhhhhhh! Fashion week is over!

Fashion week is over!
First of all, thank you for all your nice comments on our new video, we are really glad that you liked it!
It has been a crazy busy week for us, but we are really happy with the reactions to our Fall 2012 collection.
We had an amazing response to our PVC bibs and satchel bags, soon in our e-shop!

We also had the very nice surprise and great honor to have celebrities wearing our last collection on fashion front rows!
Anna Dello Russo, Editor at Large and creative consultant for Vogue Japan and Giovanna Battaglia, Editor of L'Uomo Vogue, freelance stylist and contributing fashion editor to W magazine.

Anna Dello Russo wearing the Scarlett Rubis Bib and Baraka bracelets at the Lanvin Show. 

 Lanvin's Party 

Giovanna Battaglia wearing the Dunya Vodka Bib at the Lanvin Party.

 Anna Dello Russo wearing the Baraka bracelets at the Dior and Sonia Rykiel Show.

 Baraka bracelets available now in our e-shop

Scarlett Ruby Bib

Dunya Vodka Bib

During the Tranoi Tradeshow, I was wearing Zayan dress.

Zayan in the founder of a great boutique in Dubai, Sauce.

Funny fact, she got inspired by my neon colored crystals and I was quite honor!

Check out her website!

xoxo

Have a funky week end! 

                        

SHOUROUK FALL 2012

The Fashion Week in Paris just started, tomorrow will be a big day for us.

We will present our Fall/Winter 2012 collection in Paris at the Tranoï trade show.

From  2nd to 5th March 2012 at the Carrousel du Louvre.

Get ready for the new collection, inspired by the Russian Royal court.

One major highlight from this season is the bib necklaces  and the Shoulder Satchel.

I wanted to create a bag that is modern and ostentatious. Using my signature Tsar’s jewels inspiration; I hand-embroidered on pastel colored and tortoise-shell PVC to create the great contrast between the gleaming jewel and the matt background.

I hope you will like this mix between PVC, Enemel stones and Swarovski crystals.

Check out our new video and  the pictures of the new catalogue !

XOXO and HAPPY FASHION WEEK

Vogue Talents Corner project part II.

I'm back from Milan.

The Vogue Talents Corner organized by Franca Sozzani from Vogue Italy and The Corner,  just ended.

 The event took place at The Palazzo Morando the 23rd of February 2012.

Just a small post for a debrief, in one word it was AMAZING !

Check out the video on Vogue.it.

You can also watch the pictures of the event in  Vogue.com.

With a great organization, The Vogue Talents Corner provided to the eleven designers little corners with our own universe.

During this event, the international press was following us.

It was a great opportunity, I met legends of fashion like Mr Domenico Dolce & Mr Stefano Gabbana and Donatella Versace.
I also had the great pleasure to meet Mr Jonathan Newhouse.

Exchanging few words with Mr Jonathan Newhouse, chairman of Condé Nast International.

Anna Dello Russo selected some of my pieces for the Paris Fashion Week !
But hush hush I can not tell which pieces.

Some blogs relayed the information like Purple Diary.

And Style Bubble. 

This week is Paris Fashion Week and I hope you enjoyed the pictures of my new collection !

 xoxo 

Vogue Talents Corner project.

Hi guys,
We are very happy to tell you that we've been selected by the Italian Vogue for the 2012 Vogue Talents Corner project.
The event will take place in the amazing Palazzo Morando in Milan, where we will present in preview the Fall/Winter 12 collection.

During the event Shourouk's Spring/Summer 12 collection will be available on thecorner.com.

Next week we will unveil our Fall 12 collection inspired by the Russian court. To wait until then here are some pictures of the making-of of our last catalogue.

xoxo

Solange Knowles with our Mumba Devi and Electro jicky necklaces in Instyle magazine feb issue

Here to get Mumba Devi in our E-shop

Some news to start 2012 !!!

First of All

                                    HAPPY FUNKY YEAR to you guys!

Sorry again for being away from the blog for so long. 

As usual we've been quite busy recently, we are just putting the final touch to our last collection. 

Get ready, because we prepared you an "anti-crisis" collection. In fact, the more I get depressed about the economical crisis the more crystals I am gonna put on my designs! 

So this time, the collection is a mix between the splendor of an european court and the lightness of contemporary design, but hush! hush! we can't say no more...

Let's start the year with some news and links to share with you!

/

We are currently working on a collaboration with an Hong-Kong company, it has been a pleasure to work on special pieces and we can't wait to show them. So be patient, we'll tell you all about it sooner than you think.`

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On VOGUE.COM, you'll discover how Chioma Nnadi has put an highlight on our Baraka bracelets in the VOGUE DAILY.

Click here to read the article
Click here to shop the Baraka Bracelets

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We also wanted to wish good luck to MSQRD magazine, that's been launched a week ago in the United Arab Emirates. Thumbs up for the editor in chief, Sofia Guellaty who did an amazing job on this new magazine, of whom I've always loved the taste and sense of style.

    

On this occasion, they've asked Abdulla Al Kaabi, a famous movie maker in the Middle East to film the world introductery video of Masquerade and as a great honor they've used a lot of our designs. 

I particularly like how they styled the Gayatri headband on the heroine.

Click here to see  the video "Hotel Masquerade"

Love it? Get it here on our e-shop

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Pick up the latest edition of WAD magazine and check out Jessica Bobince and Christian Anwander serie called "VELVET ON TOP". As usual, WAD magazine knows how to be creative in a photo-shoot, this time it turns out to be completely crazy and surprising! We always like to see our designs twisted in a new vision.

Punk Riviera Necklace

Cha Cha Otero, Nizza Punk Riviera Necklaces

Nizza necklace

Cha Cha Otero necklace

Zahadee Pasha,  Leitmotiv Masai Necklaces

We also wanted to thank you guys, for following us since the creation of this blog. We always appreciate your comments and feedbacks.

As a good resolution, we promise to take more care of our baby blog!

xoxo from Shourouk team!