A STYLE LESSON WITH SOFIA GUELLATY !

HOW TO WEAR SHOUROUK'S PIECE IN 8 DIFFERENT WAYS BY SOFIA GUELLATY.

This week we would like to present you Sofia the chief editor of Masquerade.

She selected one of our pieces, The Duchesse Necklace that she wore during this last Fashion Week.

We love the way she twist it with her style.

She could be one of our muse, for sure she's got the Shourouk's vibes : mixing casual with bling!

She is exactly the kind of girl that I like to think about when I design.

She wears my pieces the way that I do.

Check out her 8 different ways to wear our designs.

Give us your thoughts!

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SHOP NOW 

Ahhhhhhhh! Fashion week is over!

Fashion week is over!
First of all, thank you for all your nice comments on our new video, we are really glad that you liked it!
It has been a crazy busy week for us, but we are really happy with the reactions to our Fall 2012 collection.
We had an amazing response to our PVC bibs and satchel bags, soon in our e-shop!

We also had the very nice surprise and great honor to have celebrities wearing our last collection on fashion front rows!
Anna Dello Russo, Editor at Large and creative consultant for Vogue Japan and Giovanna Battaglia, Editor of L'Uomo Vogue, freelance stylist and contributing fashion editor to W magazine.

Anna Dello Russo wearing the Scarlett Rubis Bib and Baraka bracelets at the Lanvin Show. 

 Lanvin's Party 

Giovanna Battaglia wearing the Dunya Vodka Bib at the Lanvin Party.

 Anna Dello Russo wearing the Baraka bracelets at the Dior and Sonia Rykiel Show.

 Baraka bracelets available now in our e-shop

Scarlett Ruby Bib

Dunya Vodka Bib

During the Tranoi Tradeshow, I was wearing Zayan dress.

Zayan in the founder of a great boutique in Dubai, Sauce.

Funny fact, she got inspired by my neon colored crystals and I was quite honor!

Check out her website!

xoxo

Have a funky week end! 

                        

SHOUROUK FALL 2012

The Fashion Week in Paris just started, tomorrow will be a big day for us.

We will present our Fall/Winter 2012 collection in Paris at the Tranoï trade show.

From  2nd to 5th March 2012 at the Carrousel du Louvre.

Get ready for the new collection, inspired by the Russian Royal court.

One major highlight from this season is the bib necklaces  and the Shoulder Satchel.

I wanted to create a bag that is modern and ostentatious. Using my signature Tsar’s jewels inspiration; I hand-embroidered on pastel colored and tortoise-shell PVC to create the great contrast between the gleaming jewel and the matt background.

I hope you will like this mix between PVC, Enemel stones and Swarovski crystals.

Check out our new video and  the pictures of the new catalogue !

XOXO and HAPPY FASHION WEEK