NEW WEBSITE.NEW WORKSHOP. WE ARE FRESHING UP!

Hi guys!

We took some time to freshen up and are coming back with a new website!
Check out or Fall 2012 collection made with PVC.

WWW.SHOUROUK.COM

It was heartbreaking for me to live our first studio at the 184 St-martin street.
It's where it all began!

But it was really worth it! Our new studio is now in a charming area between bastille and St-Paul.

We have a lovely studio that feels more like a summer camp than a work place!

BETH AND IVANA

Check out the last issue of DEDICATE magazine.

Where Beth DiTto is wearing our IVANA BIB necklace from the Fall/Winter 2012 collection.

xoxo

DANS QUEL MONDE VUITTON* !!

This weekend I went to LOUIS VUITTON/MARC JACOBS exhibition at LES ARTS DECORATIFS in Paris.
The scenography was amazing !!!  It really worth the visit.

Mr Louis Vuitton himself !

Here, some pictures of my favorite scenographies.

CAGE MOSS !!

I love these two bags, I regret not to get them when they were in store.

I loved the video hall, where cult movies and portrait of celebrities were broadcast.

HAVE A GREAT WEEK  !!

XOXO

* In which world are we living in ?

A STYLE LESSON WITH SOFIA GUELLATY !

HOW TO WEAR SHOUROUK'S PIECE IN 8 DIFFERENT WAYS BY SOFIA GUELLATY.

This week we would like to present you Sofia the chief editor of Masquerade.

She selected one of our pieces, The Duchesse Necklace that she wore during this last Fashion Week.

We love the way she twist it with her style.

She could be one of our muse, for sure she's got the Shourouk's vibes : mixing casual with bling!

She is exactly the kind of girl that I like to think about when I design.

She wears my pieces the way that I do.

Check out her 8 different ways to wear our designs.

Give us your thoughts!

———

SHOP NOW 

Ahhhhhhhh! Fashion week is over!

Fashion week is over!
First of all, thank you for all your nice comments on our new video, we are really glad that you liked it!
It has been a crazy busy week for us, but we are really happy with the reactions to our Fall 2012 collection.
We had an amazing response to our PVC bibs and satchel bags, soon in our e-shop!

We also had the very nice surprise and great honor to have celebrities wearing our last collection on fashion front rows!
Anna Dello Russo, Editor at Large and creative consultant for Vogue Japan and Giovanna Battaglia, Editor of L'Uomo Vogue, freelance stylist and contributing fashion editor to W magazine.

Anna Dello Russo wearing the Scarlett Rubis Bib and Baraka bracelets at the Lanvin Show. 

 Lanvin's Party 

Giovanna Battaglia wearing the Dunya Vodka Bib at the Lanvin Party.

 Anna Dello Russo wearing the Baraka bracelets at the Dior and Sonia Rykiel Show.

 Baraka bracelets available now in our e-shop

Scarlett Ruby Bib

Dunya Vodka Bib

During the Tranoi Tradeshow, I was wearing Zayan dress.

Zayan in the founder of a great boutique in Dubai, Sauce.

Funny fact, she got inspired by my neon colored crystals and I was quite honor!

Check out her website!

xoxo

Have a funky week end! 

                        

SHOUROUK FALL 2012

The Fashion Week in Paris just started, tomorrow will be a big day for us.

We will present our Fall/Winter 2012 collection in Paris at the Tranoï trade show.

From  2nd to 5th March 2012 at the Carrousel du Louvre.

Get ready for the new collection, inspired by the Russian Royal court.

One major highlight from this season is the bib necklaces  and the Shoulder Satchel.

I wanted to create a bag that is modern and ostentatious. Using my signature Tsar’s jewels inspiration; I hand-embroidered on pastel colored and tortoise-shell PVC to create the great contrast between the gleaming jewel and the matt background.

I hope you will like this mix between PVC, Enemel stones and Swarovski crystals.

Check out our new video and  the pictures of the new catalogue !

XOXO and HAPPY FASHION WEEK

Vogue Talents Corner project part II.

I'm back from Milan.

The Vogue Talents Corner organized by Franca Sozzani from Vogue Italy and The Corner,  just ended.

 The event took place at The Palazzo Morando the 23rd of February 2012.

Just a small post for a debrief, in one word it was AMAZING !

Check out the video on Vogue.it.

You can also watch the pictures of the event in  Vogue.com.

With a great organization, The Vogue Talents Corner provided to the eleven designers little corners with our own universe.

During this event, the international press was following us.

It was a great opportunity, I met legends of fashion like Mr Domenico Dolce & Mr Stefano Gabbana and Donatella Versace.
I also had the great pleasure to meet Mr Jonathan Newhouse.

Exchanging few words with Mr Jonathan Newhouse, chairman of Condé Nast International.

Anna Dello Russo selected some of my pieces for the Paris Fashion Week !
But hush hush I can not tell which pieces.

Some blogs relayed the information like Purple Diary.

And Style Bubble. 

This week is Paris Fashion Week and I hope you enjoyed the pictures of my new collection !

 xoxo