Shourouk craves and sassiness stands for contemporary luxury and classic grandeur, my own definition of fashion. Parisian body and soul, I created my eponymous brand in 2007. My vision: All about vanity...You will find here my crushes, my craves and my craziness. I hope you will enjoy it...
Inspired by Jacques demy films and the art and legacy of Frida Kahlo, Shourouk established her eponymous company in 2007. since then, her work has shifted from romantic designs to an edgy assortment of contemporary accessories featuring bold splashes of color and ornate details.
Her hybrid of maharajah sportive designs create an ethereal combination using contrasting materials from swarovski crystals, metal sequins and silk to industrial elements. Her pieces of couture are sold in some of the world’s leading retail boutiques in Paris, New York, London, Milan, Hong Kong and Dubai.
A true Parisian from Tunisian descent, Shourouk graduated from Studio Berçot before honing her techniques within prestigious fashion houses like Chloé and Galiano in Paris and Roberto Cavalli in Florence. Her collections incorporate influences from her atelier’s close proximity to Le Centre Pompidou with its artistic modernity as well as her propensity for the grandeur of classic luxury joaillerie. She daringly plays with progressive embellishments and shakes up the code of haute couture with her technicolor world.
In recognition of her funky fashion philosophy, she was chosen to accessorize Hollywood heroines of Jean Paul Gaultier’s haute couture Fall 2009 fashion show. in 2010, Shourouk was Swarovski’s designer of choice in interpreting their five trends for the season.
Her innovative collection has had pieces worn by Blake Lively and Kelly Rutherford in Gossip Girl, while fashion icon Sarah Jessica Parker wore the B. Carrie necklace in Sex and the City 2. The brand also has a list of celebrity fans, including Beth Ditto, Brooklyn Decker and Lady Gaga. Most recently, Jennifer Lopez stepped out wearing the Yildiz Emerald Cuff on her arm during a trip to Paris.
Shourouk’s designs have even caught the eye of Michelle Obama, who hand selected the designer to create a custom piece for her official visit to the UK with husband Barack Obama.